With the rise of streaming media platforms and voice assistants like Siri, Alexa and Google Assistant consumers are increasingly turning to audio content. This is a trend that is likely to continue with studies showing that over 50% of content consumption is projected to be audio by 2025!
This means that marketers must be on the lookout for new and exciting ways to use audio in their marketing strategies. Unlike traditional video and print advertising podcasts offer the opportunity to connect with listeners in a way that other formats cannot. In fact, research has shown that podcasts have a higher engagement rate than social media content and can even outperform video in some instances.
Branded podcasts are a great way to reach a targeted audience that you already have a relationship with this can help to increase the credibility of your brand within the target market and create a deeper and more meaningful connection with your customers.
Its also a great tool for brands that want to communicate their commitment to environmental sustainability. For example, IKEA recently launched an audio catalogue that allows shoppers to discover the same vivid product descriptions as they would in their physical version of the store. Its a great way for the company to demonstrate its dedication to reducing their paper usage and creating a more sustainable future.
Another benefit of audio is that it can be listened to in a variety of locations including while driving or walking. This makes it an ideal option for marketers looking to reach a wider audience that is not always in the mood to sit and scroll through their social feeds.
As a result, it can be a great way to boost engagement on your brand’s social media accounts and drive traffic to your website. In addition, audio is a great way to engage with niche audiences that you might not have been able to reach with other formats.
Audio is a powerful medium that can be used to tell a wide range of stories from personal life experiences and the history of a brand to more abstract themes. It also works well with other forms of storytelling, such as podcasts or radio adverts and can add a real depth to a campaign.
Branded Podcasts are a Fantastic Way to Create Authentic Content
With the recent emergence of new platforms and services such as social media platforms such as Twitter Spaces and Clubhouse branded podcasts are a fantastic way for companies to promote themselves on the platform. This can be done in a variety of ways from releasing a series of episodes that focus on a specific topic or highlighting certain products.
Using podcasts is also a great way to build an audience, as it can help to increase the amount of time people spend on a website the more time a user spends on your website, the better chance you have of attracting their attention and making them return again and again.
