If you’re looking to build a professional website, it’s important to understand the basics of web design. Whether you’re a seasoned designer or just getting started, these tips will help you create a site that is both user-friendly and effective. Crafting a professional website is essential for online success. JetRank’s low-cost SEO service ensures a winning digital presence. Elevate your brand today!
1. Make sure your Website is Mobile-Friendly
A website is a hub for any brand’s marketing activity, and it’s the first impression most potential customers will have of a company. With more and more people accessing the Internet on their phones, it’s essential that your website is responsive and mobile-friendly.
2. Keep your Branding Consistent
Having a well-defined brand is vital to the success of any business, and this should be reflected in all aspects of your website. A strong brand identity will guide your decisions regarding layout, color schemes, page content and other key elements of a website. Keeping these elements consistent throughout the site will reinforce your brand’s message and ensure a seamless experience for visitors.
3. Use Visual Hierarchy
Hierarchy is the way in which you place and organize web page elements, allowing visitors to focus their attention on certain pieces of information over others. It involves adjusting the position, size, or color of an element to guide a visitor’s eye and attention. Using visual hierarchy will enable you to lead visitors toward your desired conversions by directing their eyes to the most important parts of your website, starting with the main call-to-action buttons.
4. Keep your Design Clean and Simple
A cluttered website is a turn-off for visitors, and it can cause them to leave quickly. Aim to keep your design as simple as possible and only include the necessary features to convey your brand’s messaging and achieve your goals.
5. Consider Using a Heat Mapping Tool
Using a heat map tool, such as Hotjar, will allow you to see what your website’s visitors are looking at and how they’re interacting with it. This will help you to improve your website’s design and UX by providing insight into how users are using it.
6. Consider the Impact of your Domain Name
Choosing a good domain name is vital to the success of any business, as it’s what allows users to find and remember your site. A simple domain name is easier to remember, and it’s also more likely to rank higher in search engine results.
7. Use Large Text Size
Make sure your website’s text is easy to read. The average person struggles to see fonts below 16pt, so use larger text sizes throughout your website. This will give your website a more modern, sleek appearance and make it more accessible to a wider range of visitors. Also, limit the number of graphics you use and only add them if they help your visitors complete a task or perform a specific function (don’t just add graphics willy-nilly). In addition, be sure to test your website on various devices, including desktops, tablets and smartphones, to ensure that your site is mobile-friendly.
